Finding your copywriting voice

VOICEOVER 1:

Afraid of injections? 

 

E Cream is a tried and tested way to help numb needle pain, taking the sting out of immunisation, travel vaccination, and blood donation! It's great for kids of all ages*, and it's available without prescription, so speak to your pharmacist today!

 

E: Hate needles, love E.

 

*Picture of scared-looking man with a needle about to be injected into his arm.

VOICEOVER 2:

 

Believe there must be more to life than 9 to 5?

 

Want to take control of your destiny?

 

Imagine having a business that generates serious income, year after year, allowing you to spend your time doing things you enjoy.

 

An ethical business that’s really enjoyable to run, with low start-up costs and sky-high potential profits.

 

H, with one of the world’s largest and most successful health and nutrition companies, can turn that dream into a reality.

 

Take the first step to a better tomorrow, and call us today!

 

VOICEOVER 3:

 

Want to get fit? Then take action! 

 

Even if you don’t have much time for exercise, remember that any exercise is better than none at all. 

 

Do more today than you did yesterday! 

 

Set yourself realistic goals! 

 

Make exercise fun and sociable! Commit yourself 30 minutes of exercise per day, 5 days per week! 

 

There are several sports centres across F, with activities for everyone. So take the first step to better health today, and call your local sports centre!

 

[Numbers of sports centres on screen throughout]

 

VOICEOVER 4:

 

Now wheelchair users can choose a vehicle that fulfills aspirations, turns heads, and makes a statement! A vehicle that lets you break free and experience total independence! 

 

C, the only motorcycle designed specifically for wheelchair users, is the ultimate in style, performance and individuality! 

 

It’s Motablity approved, and complies with all UK safety standards. 

 

Life’s too short for compromise, so book a test drive today at D.com!

 

VOICEOVER 5:

 

Hello! I’m Mrs TV, your school television!

 

I want to be fun to watch, but I need your help!

 

What would you like me to show?

 

Scary stories?

 

Pictures painted by your class?

 

Things you’ve made?

 

Let your teacher know!

 

Try to be REALLY creative!

 

I am your channel! Use me!

 

VOICEOVER 6:

 

Female Voiceover (Lady in 60’s):

 

"You cannot imagine how thankful I am to A’s products. Only the people who have endured the misery I have for the past 8 years will know how truly grateful I really am."

 

Male Voiceover:

 

A’s amazing herbal supplement, B, blends 23 organically grown herbs and botanicals, combining

 

ancient knowledge with modern science to balance and strengthen your body’s immune system.

 

Call your local distributor today!

 

VOICEOVER 7:

 

Who was I going to hurt if I lied and said I could get free prescriptions? And who would ever

 

find out? 

 

Prescription fraud is no different to stealing from the NHS. It means they have less money, so you're hurting everybody. And I ended up in court and got a massive fine! 

 

So only claim free prescriptions if you're sure you don't have to pay.

 

Protect the NHS so it can protect us.

 

VOICEOVER 8:

 

If you touch or step onto an electrified rail line, you will stick to it like glue.

 

If you’re not killed, you will suffer terrible burns.

 

So avoid the shock of your life, and stay off railway lines!

 

VOICEOVER 9:

 

Many people who suffer domestic abuse have to move home continually for fear of repeated incidents. 

 

The Sanctuary Scheme helps them to remain in their homes and feel safer by providing home security measures, which can include new locks, panic alarms, a safety room and fire security equipment. 

 

It is not an immediate response, but a long-term solution. 

 

For a confidential discussion, please call G today.

 

VOICEOVER 10:

 

[Text on screen: Great tips for great success!]

 

Here are some fun tips for making the most of your time at our school:

Be positive and enthusiastic!

 

Get organised and plan ahead!

 

Don't make excuses!

 

[Text on screen: No excuses = No reasons to fail!]

 

Don't put things off! Just do it NOW!

 

Ask yourself 'How can I make my work even better?'

 

And set goals! They will give you the determination to turn your dreams into reality!

 

School is what you make of it! Enjoy it and be everything you can be!